04th August, 2025: Myntra is set to celebrate Raksha Bandhan with the launch of its dedicated Rakhi store. The store features over 3 lakh styles from 2500+ brands across ethnic wear, footwear, beauty & personal care, gourmet hampers, accessories, and co-branded gift hampers, and 30,000+ unique Rakhi styles. Shoppers can also explore a dedicated ‘Rakhi under ₹999’ selection, offering something for everyone this Raksha Bandhan.
For the first time, 15+ brands have in association with Myntra have launched co-branded Rakhi gift boxes, with 10 of these collaborations uniquely available on the platform. The co-branded hampers include collections from Manyavar, Vastramay, Accesorize London, Ishin, Biba, Tommy Hilfiger, Rawfruit and Suta, and a premium Andamen x Salvatore Ferragamo gift box blending Indian craftsmanship with global luxury. The beauty and personal care segment has also been scaled up, offering 3,000+ festive-ready gifting options, including gifting bundles from premium brands like Forest Essentials, Jean Paul Gaultier, Clinique, Dyson and more.
Early demand shows ethnic wear continuing to lead, with high traction for women’s kurtas, sarees, and fusion styles, along with men’s kurta sets and Nehru jackets. Footwear and accessories—especially juttis, embellished sandals, watches, and handbags—are also witnessing early spikes, as consumers look to complete their festive ensembles. Beauty and personal care are witnessing heightened traction, with gift boxes, grooming kits, and fragrances seeing early demand. In addition, the luxury and premium brand segments are seeing significant interest, particularly in gifting-focused categories like designer bags, premium watches, and skincare hampers. Some of the most sought-after brands in the Rakhi store include Giva, Indo Era, Ritu Kumar, House of Pataudi, Under Armour, Nike, adidas, GUESS, Ralph Lauren, Roberto Cavalli, Forest Essentials, Dyson, Maybelline, among others.
M-Now continues to be a customer favourite for last-minute gifting needs across Bengaluru, Delhi, and Mumbai with 300+ Rakhi styles and 800+ gift options available for delivery in as little as 30 minutes. Some of the premium M-Now enabled brands on Myntra’s Rakhi store include Calvin Klein, MANGO, Hidesign, Ray-Ban, Da Milano, Tommy Hilfiger, among others.
Based on past platform trends during the previous festive seasons, Tier 2 cities and beyond play a major role in driving the festive momentum. For this festive season, Myntra has deepened regional selection, is focusing on festive resonant storytelling, and enabling creator-led discovery in local languages. Tools like Vernacular Search will further help in enabling discovery for customers in the deeper geographies of the country.
