Bangalore, 14 August, 2025: As part of its ongoing efforts to empower homegrown brands and promote India’s rich cultural heritage, ahead of 79th Independence Day, Myntra has launched a zero commission commercial construct for new women’s ethnic wear brands. A part of the highly successful Myntra Rising Stars program, this move is aimed at enabling emerging made-in-India brands to build momentum and gain visibility.
Valid for three months (starting Aug 15), this limited-period festive season opportunity is a part of Myntra’s broader commitment to building a vibrant and inclusive ecosystem that nurtures homegrown brands and showcases the diversity of Indian craftsmanship to its fashion-forward customers.
What can brands expect?
- Strategic Support: Eligible brands will be a part of Myntra Rising Stars program and will have access to strategic account management services on a service-fee basis, offering actionable insights leveraging Myntra’s brand-building expertise.
- Ease of Doing Business: Brands will benefit from end to end onboarding support, faster payment cycles and access to M-Express delivery network to enhance customer experience.
- High-Impact Visibility & Brand Building: Brands will be provided with visibility across the homepage and category pages, combined with social commerce-led discovery and shoppable content via Glamstream and Myntra Minis (short form videos), to build awareness, drive reach and acquire new customers. Brands can also collaborate with Myntra using their social and influencer assets to boost engagement for launches and trends, while communicating their brand story in an engaging way.
Data-Driven Insights: Brands will gain access to dashboards and reports covering business performance, marketing metrics and platform/industry trends.
Speaking on this development, Sharon Pais, Chief Business Officer, Myntra, said, “The Indian ethnic wear landscape beautifully reflects the richness of our cultural heritage and craftsmanship. The festive season being a high consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of brands that celebrate this legacy with a zero commission construct. This enables the brands to kickstart their journey on Myntra and help them access over 70 mn user base covering 98% of serviceable pincodes, across India while also leveraging Myntra’s tech capabilities.”
With an aim to onboard 500 women’s ethnic wear brands in the next three months through this construct, Myntra is committed to giving India’s ethnic craftsmanship a digital-first platform that can reach millions.
Brands looking to scale their businesses can apply by accessing the link available on Myntra’s social platforms, including LinkedIn and Instagram or by emailing us at MyntraRisingStars@myntra.com.
