18th August 2025: Ramraj Cotton, renowned for its commitment to preserving India’s ethnic wear heritage, has released its latest Onam TVC, a vibrant tribute to Kerala’s favourite festival featuring the most loved father–son duo, Jayaram and Kalidas Jayaram. The campaign blends cultural nostalgia, family warmth, and contemporary style, capturing the true essence of Onam celebrations. The 360° campaign is being rolled out across print, digital, and television platforms.
The film opens with Kerala’s vibrant Onam festivities, doorsteps adorned with colourful pookolams, the aroma of an elaborate sadya filling the air, and the rhythmic beats of the chenda setting the mood. Into this lively scene, Kalidas Jayaram makes a grand entry atop a beautifully decorated elephant, surrounded by jubilant family and friends. As the celebrations unfold, the father–son duo shares a conversation, highlighting the richness and variety of Ramraj Cotton’s mundu collections, from the graceful elegance of classic kasavu to contemporary festive motifs.
This year’s Onam Special Collection features Luxury Cotton Dhotis crafted for supreme comfort and elegance, Kasavu Mundu (Jari Dhotis) celebrating the timeless golden border tradition, Cotton Kara Dhotis with classic-coloured borders for a refined festive look, and Printed Border Dhotis blending heritage patterns with contemporary flair. Set against a backdrop of cultural pride, warm family moments, and exquisite craftsmanship, the film showcases the spirit of Onam, inviting everyone to celebrate the season in style.
Cultrepreneur Mr. K. R. Nagarajan, Founder & Chairman, Ramraj Cotton, said, “Onam is more than just a festival, it’s a celebration of family, heritage, and the pride we take in our traditions. With this year’s collection, we’ve combined the elegance of Kerala’s timeless attire with the comfort and versatility of modern design, ensuring every wearer feels both rooted in culture and confident in their style. Featuring Jayaram and Kalidas together allowed us to beautifully capture the warmth of family bonds while showcasing attire that is as special and cherished as the festival itself.”
With rich visuals, heartfelt narration, and a tender background score, the TVC showcases Ramraj’s brand ethos, deep cultural roots, superior quality, and emotional resonance. This 360° initiative is currently live across print media, digital platforms, and regional TV channels, ensuring the message touches homes across India this festive season.
