Mumbai, Nov 24: In a landmark step that connects Bollywood’s cultural legacy with India’s rapidly scaling creator and content economy, Hoopr Smash — the country’s first self-serve, automated music licensing marketplace — has added Yash Raj Films Music’s biggest blockbuster tracks of the year from War 2 and Saiyaara to its catalogue. The collection features chart-toppers such as Aavan Jaavan and Janaab-e-Aali from War 2, alongside evergreen favourites like Saiyaara, Barbaad, and Dhun. These iconic songs are now available for instant, legal, and affordable licensing, giving brands and digital creators unprecedented access to officially cleared Bollywood music. The move strengthens Hoopr’s mission to make premium Hindi cinema music compliant, accessible, and creator-friendly — setting a new standard for responsible music usage in India.
War 2, with its high-octane soundscape by Pritam and the Balhara brothers, has already shaped the sonic identity of 2025 with tracks that dominate stadiums, reels, and action-driven brand content. In contrast, the Saiyaara soundtrack, composed by Tanishk Bagchi, has struck a deeply emotional chord — with its romantic melodies becoming a global favourite across user-generated content, edits, and creator communities. Together, these soundtracks have driven massive cultural engagement this year, inspiring millions of social media reactions, recreations, and trending audio moments. By bringing these blockbuster catalogues to Hoopr Smash, the brand aims to empower brands to access some of India’s most influential music — legally, instantly, and with the creative freedom to build culturally resonant stories at scale.
With this addition, Hoopr Smash’s catalogue now crosses 22,000 tracks, further cementing its position as India’s most trusted platform for ethical, effortless music licensing. Trending and culturally resonant songs can increase engagement by up to 15x and boost watch-time by 30–35%, enabling creators and brands to drive far greater visibility and impact — all while ensuring artists and rights holders are fairly compensated. By giving creators legal access to some of Bollywood’s most powerful soundtracks, Hoopr Smash makes it possible to bring cinematic energy, emotional depth, and uniquely Indian storytelling into everyday content — helping brands connect with audiences on cultural, nostalgic, and emotional levels.
Speaking on the announcement, Gaurav Dagaonkar, Co-founder & CEO of Hoopr, said: “Our collaboration with Yash Raj Films Music brings the heart of Bollywood’s commercial music legacy directly to today’s creators. By making these blockbuster tracks available on Hoopr, we’re removing long-standing complexity from the licensing process and giving creators a legal, seamless and affordable way to use some of India’s most iconic music. Popular songs have the power to spark instant emotion, recall and reach. Our vision at Hoopr is to democratize that power for every creator — whether they’re an emerging talent or a large brand — while ensuring that artists and rights holders are rewarded fairly. This is how we build a healthier, future-ready music ecosystem.”
Meghna Mittal, Co-founder & CRO of Hoopr, said: “Licensing popular Bollywood music has long been a challenge for creators and emerging brands, often putting iconic tracks out of reach. Hoopr Smash is transforming that reality. By combining technology with transparent licensing, we’ve made it effortless to discover and legally use some of India’s most celebrated film music. Our mission is to bridge the gap between major record labels and today’s new-age storytellers — giving them ethical, affordable access to the soundtracks that shape India’s cultural imagination. This is the future of music licensing: simple, compliant, and creator-first.”
With a library spanning Bollywood blockbusters, indie gems, and regional hits, Hoopr Smash is reshaping India’s music licensing ecosystem — making it faster, smarter, and more creator-friendly than ever before.
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