Mr. Amit Badlani, Managing Director, Vihaan Clean & Green Tech Pvt Ltd.
“The Union Budget 2026–27 sends a strong signal that sustainability is now central to India’s growth strategy. The exclusion of the entire value of biogas from the Central Excise duty on biogas-blended CNG is a meaningful step that improves the commercial viability of waste-to-energy projects and encourages cleaner fuel adoption. The multi-year push for carbon capture, utilization, and storage, along with investments in City Economic Regions and Tier II and III infrastructure, creates a favorable environment for scalable clean-tech and environmental infrastructure solutions. For sectors like food processing and industrial manufacturing, the focus now must shift from intent to execution – effective state and city-level implementation will determine how quickly these policy measures translate into real environmental and economic outcomes.”
Vikas Nowal, CEO at Interspace Communications
“Budget 2026–27 places strong emphasis on the services economy, tourism and the orange economy—key demand drivers for outdoor and transit-led media. The planned upgrade of tourism infrastructure, skilling of guides at iconic destinations, creation of a National Destination Digital Knowledge Grid, and expansion of City Economic Regions are expected to significantly increase consumer movement, dwell time and public engagement across cities and destinations. In parallel, the rollout of AVGC content creator labs at scale further strengthens India’s content and media ecosystem, enabling richer and more immersive storytelling across physical and digital touchpoints. Together, these measures create a more predictable and sustained pipeline of public-facing activity, directly enhancing the effectiveness, measurability, and long-term growth potential of OOH advertising.”
Diana Fernandes, Founder and Group CEO at Bloomingdale PR
Budget 2026 clearly signals a shift towards long-term, productivity-led growth, with a strong emphasis on infrastructure, manufacturing, services, and institutional capacity-building. From a communications and public affairs standpoint, this is a reform-driven budget that prioritizes execution, stability, and trust over short-term populism. While there were no headline-grabbing personal tax changes, the clarity on fiscal consolidation, ease of compliance, and sector-focused interventions, from MSMEs and textiles to technology, tourism, and the creative economy, provide businesses with a predictable policy environment. For organisations, the challenge now is to translate these policy signals into credible narratives around growth, investment, and employment as implementation unfolds.
Praveen Nijhara, CEO at Hansa Research
“The budget now places a strong focus on the services sector, supported by the development of City Economic Regions and technology-led governance systems that are accelerating India’s transition to a data-driven economy. Investments spanning tourism ecosystem development, large-scale skilling, and institutional strengthening—along with AI positioned as a force multiplier—are expected to drive rapid shifts in consumer behaviour, risk perception and purchase pathways across insurance, FMCG, travel and financial services. Tax relief measures linked to mobility and travel, combined with improvements in ease of living, will further shape demand patterns and consumption intent. In this environment, organisations that can translate policy-led structural shifts into timely, evidence-based consumer and market insights will be best positioned to capture sustainable growth.”
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