New Delhi, 5th August, 2025: Archies, India’s most cherished gifting brand, is bringing a heartwarming twist to Raksha Bandhan celebrations this year with its latest campaign—#ThreadOfLove. Staying true to its legacy of celebrating relationships and emotional expression, Archies is curating a unique festive experience rooted in sibling love, laughter, and heartfelt gifting.
The campaign aims to go beyond traditional presents and embrace the emotional depth of sibling bonds. As part of the #ThreadOfLove Giveaway, participants are invited to share witty and endearing comments about their siblings while tagging cousins to spread the festive cheer. The top 3 most engaging entries will win thoughtfully curated hampers featuring Archies’ signature Rakhi products—blending emotion with charm and festivity.
Further amplifying the campaign is a collaboration with content creator Mallika Seth, known for her emotionally resonant reels. Her storytelling will spotlight sibling nostalgia, thoughtful gifting, and a special discount code for Archies’ online shoppers.
“Raksha Bandhan is more than just a festival—it’s an emotion. With #ThreadOfLove, we’re reviving the spirit of genuine sibling connection through thoughtful gestures, shared memories, and a touch of fun. At Archies, we’ve always believed in helping people express what truly matters, and this campaign is a reflection of that promise,” said Varun Moolchandani, Executive Director, Archies.
The campaign is now live across Archies’ digital platforms and continues the brand’s mission of turning every celebration into a moment of heartfelt connection.
