Mumbai, 18th August 2025: Building on the significant traction gained in the decorative paints sector, Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, today announced the launch of its latest campaign – ‘Birla Opus Assurance’. This initiative, a first-of-its-kind assurance in the Indian paint industry, underscores Birla Opus Paints’ unwavering confidence in its advanced product quality and its commitment to exceptional customer satisfaction.
The brand films highlight the unique ‘Birla Opus Assurance’ proposition in an engaging manner, where Birla Opus Paints commits to redoing the painting service completely free of charge. The one-year re-painting warranty has been thoughtfully designed to cover all possible weather conditions, ensuring that the walls have withstood and been tested across all four seasons. Birla Opus Assurance thereby is an additional guarantee, over and above the existing product’s warranty.
The ad campaign features the charismatic brand ambassadors, Vicky Kaushal and Rashmika Mandanna who continue their successful association with Birla Opus Paints. The TVC campaign also features a talented ensemble cast of Ranveer Shorey, Murali Sharma, Seema Pahwa and Jaaved Jaaferi in separate films, where in Vicky and Rashmika don various looks and deliver the brand’s promise while thanking the design and construction community for recommending Birla Opus Paint products in a creative interruption advertising style. Through this campaign, Birla Opus Paints aims to further establish itself as a truly trustworthy brand with advanced products.
Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said, “Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and ‘Birla Opus Assurance’ is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.”
Inderpreet Singh, Marketing Head, Birla Opus Paints, added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey, it is a bold statement of confidence in our products’ quality. The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, “For ‘Birla Opus Assurance’, we tapped deeply into the Indian mindset of value, trust, and quality service. To address everyday consumer concerns, we brought in the opinion experts – the dealers, contractors, architects to bring the Birla Opus promise of quality to life. Led by Vicky and Rashmika each film uses humour, storytelling, and character to reiterate the brand promise that Birla Opus Paints stands by its product with confidence, backed by a free repainting assurance.”
The ‘Birla Opus Assurance’ campaign will be amplified across Hindi and all major regional languages through a comprehensive activation encompassing TV, Digital, and Print aiming to drive consumer confidence and encourage trials.
