Mumbai, 15th July 2025: Canara Robeco Asset Management Company (Investment Manager to Canara Robeco Mutual Fund), India’s second oldest asset management company, has launched the ‘Nivesh Bus Yatra’—a 24-day investor education initiative across Tamil Nadu, starting this week.
The initiative aims to deepen financial literacy and raise awareness about mutual fund investments among communities across the state. The bus has begun its journey in Chennai, and will travel through Salem, Coimbatore, Tirunelveli, Madurai, and Tiruchirappalli, engaging with residents along the route.
“In the world of investing, few things are as valuable as knowledge. An informed investor not only makes better decisions for themselves but also contributes to a more well-informed and dynamic financial ecosystem. At our fund house, we believe it is our responsibility to empower individuals by educating them about the benefits and potential of mutual fund investments,” said, Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “As part of our continued commitment, we are bringing our Nivesh Yatra to Tamil Nadu—an initiative aimed at deepening financial understanding and nurturing a long-term investment mindset across communities.”
The Nivesh Bus will serve as a mobile digital experience hub, stopping at key public locations in each city. It will feature interactive sessions, educational videos, and in-person guidance to help people better understand mutual funds and long-term investing.
“At Canara Robeco AMC, empowering investors with the right knowledge is at the heart of what we do. The Bus Yatra is a grassroots initiative aimed at taking our message directly to communities—meeting investors where they are,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “Our goal is to simplify mutual fund investing, offer practical guidance, and clear up the many myths that often surround it.”
The Nivesh Bus Yatra underscores Canara Robeco AMC’s long-standing commitment to investor education and financial inclusion, especially in emerging and underserved regions.
