New Delhi, 30th July 2025: Clinikally, India’s leading destination for skin & hair health, has announced the successful integration of Perplexity’s Sonar API, becoming the first Indian startup globally to be featured in Perplexity’s official case study series. This partnership marks a significant leap in Clinikally’s mission to bring medical-grade credibility to the skincare and haircare space at scale.
In a sector plagued by misinformation, unverified claims, and risky ingredient formulations, this integration empowers Clinikally to automatically verify product claims across its growing skin and haircare catalogue, flagging misinformation, exaggerated timelines, and unscientific ingredients in real time. By automating this process, the platform not only scales with integrity but also helps clinical experts to focus on high-impact care. In a market where beauty marketing often overrides science, this AI-led validation becomes a powerful differentiator in reinforcing user trust, ensuring medical-grade accuracy, and delivering a safer, smarter experience for patients managing chronic conditions like eczema, acne, and hair fall.
“The Indian wellness space is saturated with noise such as false claims, miracle cures, and misleading comparisons. Our customers expect science, not hype-based marketing. With Perplexity’s Sonar API, we’re now able to validate every claim before it reaches the user, while scaling faster than ever,” said Arjun Soin, Founder at Clinikally.
Clinikally’s backend now runs on a 75% faster clinical review system, ensuring regulatory compliance and product safety without manual bottlenecks. Every claim, from “clinically proven” to “overnight results”, is matched against scientific and dermatological evidence through an AI-powered vetting engine.
This development also enhances Clinikally’s proprietary AI skin analyser, Clara, which now draws recommendations from a medically validated product database, improving both relevance and reliability for end users.
Built at the intersection of dermatology and technology, Clinikally is reimagining how Indians access expert-led skincare. Unlike typical beauty marketplaces, the platform combines board-certified dermatologist consultations, AI-powered skin analysis, and a rigorously vetted product catalog to deliver medically sound, science-backed solutions. Whether it’s chronic conditions like eczema or personalized routines for ingredient-conscious millennials and Gen Z, Clinikally offers end-to-end care, from diagnosis to delivery, with clinical accuracy and digital convenience.
