Hyderabad, 06th August 2025: OneBanc, India’s enterprise-first neo-banking platform, has entered a strategic partnership with MediBuddy, India’s largest digital healthcare company, to redefine how corporates manage employee wellness.
Corporate India faces a fundamental paradox: Employee Experience needs to be personalized, but personalization is expensive. Costs cannot rise in an environment of suppressed margins, volatile input prices, and hyper-competition fuelled by democratized capital and technology. According to Deloitte’s 2024 Gen Z and Millennial Survey, 62% of young employees expect personalized health and wellness benefits. In contrast, a Business Standard report (2023) notes that employee costs as a percentage of revenue have risen to 18–20% across Indian corporates, up from 14% five years ago. Meanwhile, margins remain under pressure due to volatile raw material prices and global supply chain uncertainties (McKinsey India Outlook, 2024). This partnership addresses these challenges head-on, utilizing AI technology to deliver personalized and economically viable preventive care.
Why does this matter? Health-related costs are a silent profit killer. Beyond the ₹15,000–₹20,000 average per-employee insurance premium, organizations incur indirect costs that are three to four times higher. Absenteeism costs Indian businesses ₹24,000 per employee annually. Still, the bigger villain is Presenteeism, where employees show up but perform sub-optimally due to chronic health issues, estimated at ₹50,000–₹60,000 per employee per year (Harvard Business Review). Add attrition and productivity loss, and the impact easily crosses ₹8 crore for a 1,000-employee firm.
A recent survey by Mercer revealed that 25% of Indian employees consider lack of wellness benefits as a key reason to leave their employer. “After COVID, employees expect more than token health coverage. We saved ₹80 lakh in indirect costs last year by linking preventive care with HR data,” says a CHRO, a listed company, employing over 2,500 professionals.
At the heart of this initiative lies a simple but powerful two-by-two grid:
● Axis 1: Experience → Generic vs Personal
● Axis 2: Cost → Rising vs Controlled
Most corporates today sit in the “Generic Experience, Controlled Cost” quadrant—a safe zone that breeds disengagement. A few ventures into “Personalized, Rising Cost,” which isn’t sustainable. OneBanc + MediBuddy creates the elusive fourth quadrant: Personalized Experience at Controlled Cost—where ROI meets empathy.
“We are moving from reactive care to AI Wellness. By leveraging payroll data, sick leave patterns, and diagnostic intelligence, we can help corporates cut costs while enhancing engagement,” said Vibhore Goyal, Founder, OneBanc.
Satish Kannan, Co-founder & CEO, MediBuddy, added, “Our vision is to make high-quality healthcare accessible to a billion people. Through this partnership with OneBanc, ’we are reimagining corporate wellnesss by combined expanded reach with our robust health-tech backbone- making employee well-being a business priority.”
This partnership enables corporates to activate preventive health benefits seamlessly, ensuring higher engagement, lower attrition, and improved productivity—all while staying future-ready through AI-powered personalization.
