Feb 17: Pepperstone, a leading global online broker, highlights the success of its participation at last week’s iFX EXPO Dubai 2026, held at the Dubai World Trade Centre, where it welcomed thousands of industry participants at Booth #1 for two days of meetings, partner engagement and brand experiences.
A centerpiece of Pepperstone’s presence was the Aston Martin Aramco Formula One® Team 2025 show car featuring the 2026 livery, which became a major attraction on the exhibition floor and generated sustained footfall and conversation at the Pepperstone stand. Throughout the event, the team met with brokers, fintech providers, and institutional partners, using the Expo as an opportunity to strengthen relationships and explore how the MENA trading ecosystem continues to evolve.
“iFX EXPO Dubai is one of the most significant moments on the regional calendar as it brings so many key players together in one place, and this year was exceptional,” said Marc Boever, Head of Sales EMEA at Pepperstone. “The volume of engagement at our booth was a strong reflection of the momentum across the region. The Aston Martin Show car created a great focal point for the Pepperstone experience, and the energy around the brand activation provided an ideal setting to connect, exchange ideas and build on relationships that matter.”
With the show car as a visual drawcard, it became one of the Expo’s most photographed stops and a memorable way to engage with the Pepperstone brand.
Visitors to the 2026 iFX EXPO leave with valuable new insight and information that will help shape the next phase of industry growth. The event delivered strong outcomes across business development, with a full schedule of conversations spanning technology, execution, market access and the broader expectations that traders and partners now bring to their broker relationships.
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