Mumbai, 01st August 2025: Sugar Cosmetics, one of India’s leading beauty brands, marked a dazzling milestone with its 10th Anniversary Celebration at Phoenix Mall of the Millennium – Fan Park, transforming the venue into a vibrant spectacle of color, glamour, and style. The landmark event celebrated Sugar’s meteoric rise in the beauty industry and its ever-growing bond with millions of loyal consumers across the nation.
Co-founders Vineeta Singh and Kaushik Mukherjee graced the evening with their inspiring presence, sharing heartfelt reflections on Sugar’s remarkable decade-long journey. The celebration witnessed the grand unveiling of a new line of cutting-edge beauty products, met with overwhelming enthusiasm from city’s A-listers, followed by a special cake-cutting ceremony commemorating the brand’s success.
“We’re thrilled to have hosted Sugar Cosmetics’ 10th anniversary celebration at Fan Park, a space that truly comes alive with brand-led innovation and consumer engagement. The event was a spectacular showcase of beauty, energy, and consumer love, complete with immersive brand experiences, exciting product unveilings, and vibrant on-ground interactions. At Phoenix Mall of the Millennium, we’re committed to creating immersive experiences that go beyond shopping, by providing platforms where leading brands can connect meaningfully with their audiences. As consumer expectations continue to evolve, so do we, with vibrant events, exclusive launches, and tailored lifestyle offerings that shape the future of retail,” said Mr. Vikram Pai, Centre Director, Phoenix Mall of the Millennium.
Guests were treated to an immersive brand experience with experiential booths, mini makeover stations, product sampling zones, exclusive giveaways, and branded merchandise, creating an unforgettable celebration of beauty and innovation.
Phoenix Mall of the Millennium continues to stay at the forefront of retail innovation by not only expanding its portfolio of stores but also curating elevated, customer-first experiences. With a keen understanding of evolving consumer preferences, the mall is constantly adapting to meet demand, offering a dynamic blend of shopping, dining, and lifestyle engagements that redefine the modern mall experience.
