Bengaluru, 29th July 2025: The world’s most iconic snack for ‘sharing’ is finally here. Lotte PEPERO, Korea’s No. 1 biscuit snack brand from the house of Lotte Wellfood, is now officially launched in India. With this, Lotte India brings one of its most celebrated international brands to Indian consumers – a snack that’s not just to be eaten, but to be shared. The arrival of Lotte PEPERO marks an exciting new chapter for Lotte India and for the new-generation snack lovers of the country.
Uniquely known for its chocolate-coated biscuit sticks and a playful identity, Lotte PEPERO is the only treat that both embodies and nurtures real-life, in-person bonds – from best friends and siblings to campus cliques and workplace buddies. Whether it’s a spontaneous celebration or a quiet one-on-one moment, Lotte PEPERO turns everyday snacking into shared joy, reinforcing what the brand proudly calls the ‘sharing culture’.
The product is Made in India at Lotte India’s new, state-of-the-art facility in Rohtak, Haryana, and is also Lotte India’s foray into the biscuit snack category, designed and packaged especially for India’s vibrant Gen Z and Millennial consumers.
Mr. Milan Wahi, Managing Director, Lotte India added, “It has been a significant year for us — marked by double-digit growth, deeper market reach, and record consumer engagement. To add to this excitement, we are also happy to launch Korea’s most favourite snack brand Lotte PEPERO to Indian consumers. With Lotte PEPERO, we’re not just launching a product — we’re introducing a brand that connects emotionally with India’s new generation of snackers. On the back of the successful completion of the Lotte-Havmor merger, we are now targeting a turnover of over ₹2,000 crore in CY25. We’ve also invested ₹475 crore in our Rohtak facility to set up a dedicated production line for PEPERO and a state-of-the-art warehouse to scale for future growth.”
Lotte PEPERO is a non-messy, crispy and easy to carry snack available in two popular variants — Original and Crunchy — Trial Packs and Regular Packs, with prices ranging from ₹20 to ₹70. The brand will be distributed via modern trade, standalone stores, and high-end grocery channels across major metro cities and will be available on all eCommerce sites.
With its India-first strategy, blending local manufacturing, cultural insight, and emotionally engaging campaigns, Lotte India positions Lotte PEPERO as the most shareable treat in the country — one that sticks with people, quite literally.
