Feb 27: Zoya, from thenTata Group, returns with its Autograph Collection, My Embrace—aniconic expression of embracing yourself. Over the years, My Embrace has been the most loved collectionforbeing rooted in thejoyof beingcomfortable inyour own skin. Because Zoya understands that being herself is when she feels most alive.
At the heart of My Embrace lies a meaningful expression of being yourself. Sculpted as an intimate,everydaymeaningful,itisacelebrationofbeing—effortless, elevated, enduring. It’s like a personal ritual.
ThereturnofMyEmbracefindsitsmuseintheAtelier’sambassador, Sonam Kapoor.In this nurturing chapter of her life, the collection mirrors her rhythm — radiant, assured, and comfortableinherownskin.InitsnewexpressionZoyacelebratesdifferentphasesofembrace from leaning in to be in the present moment to holding on to something one loves to do, and gently letting go to embrace.
“I’ve loved the Autograph My Embrace collection from the very beginning,” says brand ambassadorandstyleicon, Sonam Kapoor.“Iwearitonrepeat—Istackit,styleit,livein it. It feels intimate, comforting, and is a beautiful reminder of being me.”
Fromemotionemergesform.Frommeaning, innovation.
My Embrace is one of Zoya’s most distinctive design innovations — trademarked and meticulously engineered. At the heart of each design is the self hug. An expression that’s interpreted in different creations. The iconic bangle features a singular pear-shaped diamond, held in a fluid, continuous silhouette. Crafted in rose gold, yellow gold, and diamond combinations,theformiscraftedforcomfort—flatatthebase,seamlessinmovement, precise in finish. A marvel of modern jewellery engineering, where simple precision is shaped into significant feeling.
As the Autograph Collection evolves, the embrace now extends beyond the bangle. Hoop earrings.Pendants.Rings.Newbangleexpressions.Eachpiececarriesthejoyofembracing herself and versatility — designed to be worn singularly or layered, styled intuitively, and cherished every day.
For us, being iconic begins with meaning,” says Amanpreet Ahluwalia, Business Head, Zoya. “Women today spendmuch of theirlivesconstantly doing.My Embrace gently draws herback to being — to those rare moments where she feels complete, without effort or expectation. It holds the deepc omfort of being oneself.There is no other bangle in the world that carries such powerful meaning — a gentle, enduring reminderfor her to simplybe who she is, everysingle day.”
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