RiteBite Max Protein Launches ‘Mitti Se Majbooti’ Campaign Honouring India’s Ancient Fitness Heritage on International Yoga Day
National, June 21st, 2025: RiteBite Max Protein, the flagship brand of Zydus Wellness, has launched a compelling new campaign titled “Mitti Se Majbooti” this International Yoga Day, spotlighting one of India’s most powerful yet underrepresented fitness traditions, Mallakhamb. This campaign is more than just a celebration of yoga, it is a cultural revival. “Mitti Se […]