Mumbai, Sep 24: FirstCry, India’s omnichannel parenting platform, announced the launch of its dedicated ‘International Store’ within the FirstCry mobile application. The newly launched feature creates a central, curated destination bringing together a handpicked roster of globally acclaimed baby, kids, and maternity brands, making international parenting innovations more accessible to Indian families than ever before.

With urban Indian parents increasingly prioritizing safety-tested, ergonomic, and tech-enabled childcare solutions, the FirstCry International Store serves as a unified discovery portal. The dedicated store houses iconic international names, including Carter’s, Decathlon, Dr. Brown’s, Joie, MomCozy, Nuluv, Paruu, QPlay, Neobreez, Melii, Bentley, Britax, Skip Hop, Nuna, Silver Cross among others.

While select global products were previously available through individual sellers, the new International Store establishes a centralized, elevated in-app experience backed by FirstCry’s assurance of 100% product authenticity, comprehensive category depth, localized customer support, and seamless nationwide delivery.

Prashant Chauhan, Chief Commercial Officer, FirstCry said,

 “Building strategic partnerships with the world’s most respected parenting brands marks a massive leap forward for Indian parents. By launching a dedicated International Store in the FirstCry app, we have streamlined these global partnerships into a seamless, trusted experience-giving Indian mothers’ instant access to world-class safety, innovation, and quality right at their fingertips. Our vision is to continue expanding this business by bringing in more leading international brands and offering Indian mothers an even wider range of products and choices.”

Global parenting innovation represents the evolution of childcare solutions designed with world-class safety engineering, ergonomic precision, and smart technology to make modern parenting intuitive and seamless. By bringing together internationally certified ultra-compact strollers from Silver Cross, anti-colic feeding bottles from Dr. Brown’s, and safety-tested car seats from Joie, the International Store provides direct access to globally benchmarked solutions across feeding, mobility, nursery, baby gear, and play-eliminating the friction of cross-border shipping, high import duties, and authenticity concerns for Indian families.

The International Store is live and accessible immediately across India to all users updating to the latest version of the FirstCry App on iOS and Android, as well as on the FirstCry mobile web platform.