Mumbai, May 25 : After creating unforgettable first live match memories for cricket fans this cricket season, Cadbury Dairy Milk brought its #TheKhaasSeat campaign to a heartwarming close with The Khaas Meet in Mumbai. The event brought together the winners of the campaign for an exclusive meet-and-greet with Mumbai Indians players Jasprit Bumrah, Trent Boult and Deepak Chahar, giving fans who experienced live cricket for the very first time this season one final memory to cherish.
Launched at the start of the Indian T20 League season, #TheKhaasSeat was designed to make live cricket more special for first-time stadium goers by creating a dedicated section inside the stadium exclusively for them. Cadbury Dairy Milk gave 20 fans a chance to experience the thrill, energy and emotion of a live IPL match for the very first time, along with receiving signed merchandise and exclusive fan experiences.
One winner summed up the experience saying, “Watching a live match for the first time already felt unreal. Meeting the players after that? I genuinely don’t have words. It’s a memory I’ll carry forever.”
Fans participated in the campaign by scanning QR codes on special Cadbury Dairy Milk packs for a chance to attend live matches. Winners received tickets to reserved seats in the dedicated Khaas Seat section and, for a lucky few, an opportunity to meet the players themselves.
With TheKhaasSeat, Cadbury Dairy Milk celebrated the joy, emotion and unforgettable memories that makes cricket truly special for fans across the country.
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